‘You’ve got what it takes to quit this Stoptober’

Stoptober is a great opportunity to encourage smokers to make a quit attempt and help them sustain it throughout October and beyond. Stoptober is built on evidence that if a smoker can quit for 28 days, they are five times more likely to quit for good.

Since it first launched 11 years ago, Stoptober has helped over 2.5 million people make a quit attempt.

Stoptober is the Department of Health and Social Care’s annual “stop smoking” campaign, coming under the umbrella brand Better Health.

‘You’ve got what it takes to quit this Stoptober’ is the focus for this year’s campaign. As well as emphasising the benefits of quitting, the campaign will motivate smokers by instilling the belief that they can quit and that by joining Stoptober, they’ll have the support of the thousands of others who are making a quit attempt during October. Smokers can search ‘Stoptober’ to get free support, advice, and information around quitting smoking.

On average smokers spend £38.59 a week on tobacco. That means they could have around £2,000 more to spend a year by quitting.

A range of resources are now available on the Campaign Resource Centre, including various printed A3 posters as well as downloadable resources for use on social media, websites and digital screens. A campaign toolkit including key messages, statistics, social media posts and long/short copy is also available.