Better Health Adult Obesity new campaign launch

 

The Better Health Adult Obesity summer 2021 campaign has now been launched.

• National Press Release

This summer, the campaign is aimed at supporting those adults who have gained weight over the last year with a focus on making small changes everyday to lose weight and feel better now. The campaign will encourage adults across the nation to lose any excess weight, eat more healthily and get more active.

As restrictions have eased, the summer offers a unique opportunity to motivate and encourage adults to make positive changes to their health.

To help support people to make these healthier choices, the campaign provides a suite of free apps, guidance and tools that support adults to make better food choices that help them work towards a healthier weight as well as become more active. 

New and updated marketing materials have been added to the Public Health England (PHE) Campaign Resource Centre to help you support this year's summer campaign.

• PHE Campaign Resource Centre

These include:

• posters
• new social media animations and statics
• the TV & radio advertisements
• the campaign PR toolkit
• some press ad translations

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The Better Health logo for this campaign has recently been updated so that the qualifier 'Let's do this' now appears in lower case. The new marketing materials will all feature this updated logo which should now be used across all partner assets. The logo artwork can be requested from the PHE Campaign Resource Centre.

New App Icons

As part of the development of the Better Health brand, PHE are also updating some of their app icons. New icons are being rolled out across app stores for the following apps in time for the campaign launch and should be used in place of previous 'One You' icon imagery. Images can be requested from the PHE Campaign Resource Centre.

• NHS 12 week weight loss plan 

• Easy Meals 

• Couch to 5K

• Active 10